Why Radio?
Radio is a powerful medium that
has a deep impact on listeners. Please see the enclosed interesting facts about radio listening that highlight its great impact.
This data reflects the general listeners. The interest in KPNP
audiences may be more due to language barriers; the Diverse Community does not only know how to read, speak, and write in
English but also in their native language:
-99% of household’s have at least one radio.
-95% if commuter drivers listen to radio.
-4 out of 5 adults
listen to radio every day.
-Over 61% of adults have radios at work
-Many commercial establishments
& organizations have radios on for their patrons.
-Before 5 PM there are more radio listeners than television
viewers.
-The average person listens to radio 3.5 hours per day.
-Radio reaches
nearly 94% of all people 12 years and older each week.
-Radio Audience Reach Percent of the population 12 and older, 1998
- 2003
“For the vast majority of listeners, whether the radio signal is captured by the car radio,
satellite radio, portable radio or PC, an audio receiver is simply an audio receiver. It is simply there, nearly everywhere.
According to Middletown's observational studies, radio ranks second only to television in number of minutes
used. And from the time of our report last year, there has been little change in the number of people reached by radio. According
to Arbitron's Radio Today Reports, since 1998 radio's reach to people 12 years old and older continues to hold at
about 94%”.
Source: Arbitron/RAB-Media Targeting 2000.
It is of special importance
to not only the Diverse Community but also to business, political leaders, educational institutions, religious groups, and
governmental agency in this beautiful Twin Cities Metro Area region to distribute information that is relevant to the Diverse
Community.
Radio is a powerful medium that has a deep impact on listeners. Please see the enclosed interesting
facts about radio listening that highlight its great impact. This data reflects the general listeners. The interest in KPNP audiences may be more due to language barriers; the Diverse
Community does not only know how to read, speak, and write in English but also in their native language.
-Radio
Audience Reach Percent of the population 12 and older, 1998 - 2003
“For the vast majority of
listeners, whether the radio signal is captured by the car radio, satellite radio, portable radio or PC, an audio receiver
is simply an audio receiver. It is simply there, nearly everywhere. According to Middletown's observational
studies, radio ranks second only to television in number of minutes used. And from the time of our report last year, there
has been little change in the number of people reached by radio. According to Arbitron's Radio Today Reports, since 1998
radio's reach to people 12 years old and older continues to hold at about 94%”.
Source: Arbitron/RAB-Media
Targeting 2000.
It is of special importance to not only the Diverse
Community but also to business, political leaders, educational institutions, religious groups, and governmental agency in
this beautiful Twin Cities Metro Area region to distribute information that is relevant to the Diverse Community.
-99% of household’s have at least
one radio.
-95% if commuter drivers listen to radio.
-4 out of 5 adults listen to radio every day.
-Over 61% of adults have radios at work
-Many commercial establishments & organizations have radios on
for their patrons.
-Before 5 PM there are more radio listeners than television viewers.
-The average person listens to radio 3.5 hours per day.
-Radio reaches nearly 94% of all people
12 years and older each week.
-Radio Audience Reach Percent of the population 12 and older, 1998
- 2003
“For the vast majority of listeners, whether the radio signal is captured by the car
radio, satellite radio, portable radio or PC, an audio receiver is simply an audio receiver. It is simply there, nearly everywhere.
According to Middletown's observational studies, radio ranks second only to television in number of minutes
used. And from the time of our report last year, there has been little change in the number of people reached by radio. According
to Arbitron's Radio Today Reports, since 1998 radio's reach to people 12 years old and older continues to hold at
about 94%”.
Source: Arbitron/RAB-Media Targeting 2000.
It is of special importance to not
only the Diverse Community but also to business, political leaders, educational institutions, religious groups, and governmental
agency in this beautiful Twin Cities Metro Area region to distribute information that is relevant to the Diverse Community.
KPNP strongly believes that the difficulty of getting information out to the Diverse Community has
been a challenge that must be overcome. Our goal is to reach the Diverse Community on the street, in their cars, in their
homes, their office, while they are cooking, folding cloths, walking, working, and doing daily activities. Thanks for you
attention to this matter.
“Radio is important. It is always there all day
everyday so people can be informed on every thing from new products to service, from local news to international news. Several
times a day when people have a few minutes or a few hours, they can plug in and listen to radio”. Tu Gerri Lee, Chair
of Homing Cultural Center, Saint. Paul, MN.
With the freedom of religious and the
blessings we all have in this wonderful country. believes that the Diverse Community should have the opportunity to establish
a free and public Christian, Catholic, traditional cultural, and other religious radio programming to reach as many souls
as possible.
The population of the metro area is diverse so we are committed to developing programming
that aims to feed all members of the Diverse Community
With KPNP, the Diverse Community will participated more
communities, good citizen, and for sure feel right at home in this wonderful Twin Cities Metro Area.
KPNP strongly believes that the difficulty
of getting information out to the Diverse Community has been a challenge that must be overcome. Our goal is to reach the Diverse
Community on the street, in their cars, in their homes, their office, while they are cooking, folding cloths, walking, working,
and doing daily activities. Thanks for you attention to this matter.
“Radio is important. It is always
there all day everyday so people can be informed on every thing from new products to service, from local news to international
news. Several times a day when people have a few minutes or a few hours, they can plug in and listen to radio”. Tu Gerri
Lee, Chair of Homing Cultural Center, Saint. Paul, MN.
With the freedom
of religious and the blessings we all have in this wonderful country. believes that the Diverse Community should have the
opportunity to establish a free and public Christian, Catholic, traditional cultural, and other religious radio programming
to reach as many souls as possible.
The population of the metro area is diverse so we are committed to
developing programming that aims to feed all members of the Diverse Community With KPNP,
the Diverse Community will participated more communities, good citizen, and for sure feel right at home in this wonderful
Twin Cities Metro Area.