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Why Radio? Listening to radio is free and it's easy. Every car, home, and office has at least
a radio receivers. - Heard Everywhere - Radio reaches more consumers at the point of
purchase than any other medium
- Specific Format - reach your target audience based on the listener profile; zero in
on the demographics and psychographics you want
- Cost Effective - Radio reaches a greater number of consumers for every
dollar spent; it is the best cost per thousand investment.
- Interactive - Listeners can be part of the on-air experience
by participating in talk shows, contests and sending best wishes to the people they love. Radio also allow listeners to engage
with the advertising!
- High ROI - 96% of all consumers listen to radio…that the best Return On Investment offered
by traditional media
- Less Intrusive - Radio reaches the consumer as they go about their regular routine
- Radio
Creates Trace Memories - Through catch phrases, music and emotion, radio ads stay in our minds like that story grandma used
to tell.
- Radio is a Real-time Medium - Listen to road safety messages while driving or shopping tips while at the
mall or grocery store
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Advantage for sponsors and advertisers: Minnesota does not have a Ethnic-specific radio
station. This leave a huge gap for the Ethnic population, which total thousand in Minnesota. They population will continue
to expand. Radio Diverse is the only channel communication to this expanding community.
Customer Service: Peter Phia Xiong, the manager has accumulated years of radio industry
knowledge and experience, with a special expertise as an on-air talk show host. With this experience he is very familiar with
his his customer base, and has earned a solid reputation for his high level of customer services. We treat our listeners, customers, sponsors,
and advertisers as we, personally, would like to be treated. We depend on your support and our listeners depend on us.
Please consider sponsoring one of our program. You will receive the result you want from us. To request a
sponsoring and an advertising package please contact Peter peter@kpnp1600.com or call him at 763-585-1600.
Web/Internet: We will continue our commitment to advanving technology and the future
of radio by providing a constantly updated website with audio archived programs, live stream audio, email correspondence with
listeners, sponsors, and advertisers. We will provide a brief description of your services and a link to your website as a
sponsors or advertiser. Our site www.kpnp1600.com have thousands of listeners and viewers per day from every corner of the world.
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If you are contemplating using radio to deliver your advertising
message, we'd like to help you make informed decisions. Here are some of the advantages for using this popular medium.
Americans are on the move, they are listening to radio in their cars. Radio is considered the "mobile medium."
In-Car Listening Facts:
Arbitron is the ratings
firm that surveys and analyzes radio usage. A recent national Arbitron sponsored In-Car Study found that 96% of those who
have driven or ridden in a car in the past month have used the car radio. More than 80% of 35-64 year olds say they spend
most of their time with radio.
Highlights of the Arbitron National In-Car Study
• Americans
are in their cars an average of 15 hours per week, up 14% from 1990 to 2000.
• The average commute to work is now
51 minutes round trip.
• 39% say they spend more time in the car now than a year ago.
• The greatest percentage
of increase in time-spent-commuting is often in small and medium size markets.
• In-car listening averages 2 hours
and 12 minutes weekdays, and 2 hours and five minutes weekends.
• Men spend more time in cars on weekdays. It's
about even between men and women on weekends.
• Since 1999 in-car radio listening has increased.
• 43%
say they leave their car radio set to one station.
• Almost all in-car listening is to pre-set stations. People
rarely change their pre-sets.
Radio's audience size continues to grow. Not only with in-car listening, but at
the office too.
For the advertiser as well as the listener, radio is everywhere reaching virtually everyone.
Radio works 24/7, 365 days a year. Think about it, how many businesses do you visit where a radio is playing>
A distinctly user-friendly medium, radio gives advertisers the speed, flexibility, and immediacy needed to compete and excel
in today's highly competitive and oft-times cluttered marketplace.
Interesting
radio facts:
541,000,000+ radios in use.
5.6
radios per household.
Every car comes with a radio as standard equipment.
169,000,000+ radios in vehicles.
Have you ever thought about how an automobile is a radio on wheels?
Americans spend more time listening
to radio than any other medium 6a - 6p.
Radio gives you the opportunity to effectively target your message
to a specific consumer.
Radio is a sound solution as media continues to fragment with increasing cost.
Why use radio to advertise instead of TV?
If you're a Fortune 500 company, it makes sense to market your products and
services on TV. Smaller businesses don't have the budget to spend on network television advertising. And, though cable television
advertising is affordable, your ad reaches a much smaller market.
Radio has always been a "free" medium
giving even the smallest stations a broad audience. Whether your business is a small corporation or a one-person-operation,
radio advertising offers tremendous reach.
Don't discount the B2B factor. Radio advertising can help plant the
seeds of awareness in potential clients. The vast majority of radio listeners tune in from two places: in the car and at the
office.
Contact us for more information about how we can help with your radio commercial needs. Audio Wharf offers
script writing, voicing and production services to produce top-notch radio advertising.
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